SINO-MENA: SOME WINNERS FROM THE PANDEMIC
- E-commerce and live-streaming are two winning sectors during the pandemic boosted by populations being put under lockdown, or self-isolating.
- The MENA region has seen a boom in the e-commerce sector -- especially in the UAE -- over the last few years, and Chinese enterprises have been playing an important role in furthering growth of the industry.
- The pandemic is making live-streaming more popular, and businesses in MENA are capitalising on this trend to offset losses caused by decreased offline activities.
Florence Eid-Oakden, Ph.D, Chief Economist
Charlene Rahall, Senior Analyst
Leila Lajevardi & Nancy Bou Dakka, Analysts
The Regional Views series are thematic papers aimed at identifying and analysing factors behind medium to long-term economic trends shaping the region. Our analysis draws conclusions that help businesses and investors get ahead of the curve. As a firm staffed by Middle Easterners, we focus on insight rather than standard analysis.
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